With a legal holiday buying season descending upon us, fancy brand-new commercials have been of course ramping up in tandem. Microsoft has the brand-new spin on the Windows 7 promotional efforts with the latest ad, that shows the Mac as well as the PERSONAL COMPUTER fastening over the Blu-ray copy of Avatar during the prolonged flight. Naturally, a PERSONAL COMPUTER is the only one who can play Blu-ray, which is Microsoft’s semi-subtle pitch, though unequivocally this commercial is about the power of Friendship as well as Sharing Things With Others. We were halfway about to hurt it all by smarmily suggesting the actuality which a Mac can play the really similar HD duplicate of Avatar pulled down from iTunes which won’t put as most of the hurt on his battery, but for whatever reason there’s no Avatar upon a US iTunes Store right now (possibly James Cameron’s upcoming lengthened special collector’s millennium edition recover has something to do with it?). Which brings us around to Apple’s real reason for not ancillary Blu-ray: they can’t take it away from you.

Via Engadget