Exactly how most eBook stores do we need? Depends. If you own the dedicated e-reader then one is all you get. Own the inscription or smartphone as well as the world of eBook stores is pretty most yours for the taking through competing apps. Borders looks to be receiving the hybrid proceed by charity up a $150 Kobo, $120 Aluratek Libre (available July 20th), $170 Sony Touch, as well as $150 Sony Pocket eReaders and today’s launch of a self-branded eBook store powered by Kobo’s catalogue of some-more than 1.5 million titles — “thousands” of which have been free and available in a accumulation of formats together with ePub (primarily) and PDF. Borders additionally has desktop PERSONAL COMPUTER as well as Mac apps ready for download in addition to the couple of apps listed as “entrance shortly” for both Android and BlackBerry inclination — these stick on a apps already released for Apple’s iOS. It only went live so because not strike a source as well as have a crop.

P.S. Funny enough, there’s not the single mention of Spring Design’s Alex on Borders’ brand-new site. Funny unhappy, not ha ha.

Update: The Android as well as BlackBerry apps are right away live. Show full PR textBorders Opens eBook Store with Goal to Secure 17 percent eBook Market Share

Company Also Introduces BlackBerry® as well as Android™ Applications Following Recent iPhone as well as iPad Releases

ANN SHAFT, Mich., July 7, 2010-Borders Group, Inc. (NYSE: BGP) currently announced the launch of a Borders branded eBook store, powered by global eReading use Kobo™. Borders’ idea is to secure the 17 percent share of a eBook market by July 2011.

Borders’ eBook store launches with some-more than 1.5 million titles, including thousands of giveaway titles, accessible in a accumulation of formats, including ePub, mobile as well as PDF. The store launch follows the successful key of the Borders iPhone as well as iPad apps, powered by Kobo, as good as the key of a Kobo eReader as well as Aluratek Libre eReader upon Borders.com. Both devices, which are value-priced at underneath $150, have surpassed sales expectations.

To yield one more worth around the digital offerings, the tradesman will offer its Borders Rewards® loyalty program members benefits ranging from special gift cards as well as free shipping on sure equipment, to disdainful offers upon renowned digital array, dual Borders Bucks™ incentives upon a squeeze of eReaders, as well as other valuable offers. More than 38 million members have sealed up for a Rewards module given it launched in 2006.

“The race to arise as a retail leader within a digital difficulty is only starting,” pronounced Mike Edwards, Chief Executive Officer for Borders, Inc. “During a past multiform months, we’ve been delicately crafting a digital plan, a single that has good calm and a device neutral truth corroborated by the Borders brand as the cornerstones. We believe you have been very well positioned to come out clever as well as to ultimately explain about a 17 percent eBook marketplace share by this time subsequent year.”

Borders’ Consumer Research
According to Borders’ consumer research, convenience, choice, content and extravagant hardware arrange during a top of a attributes readers look for in an preferred digital bookstore knowledge. The launch of a company’s eBook store will be complemented by the strong in-store digital presence through the arriving Area-e sections, where customers will be able to try out a number of eReading inclination prior to creation the purchase. Area-e sections, which will be in virtually all Borders stores by early September, will be staffed by knowledgeable associates, who will demo products and answer business’ questions.

Research serve shows which eReaders labeled below $200 have been likely to be a many means equipment this holiday season. The Kobo eReader ($149), that additionally comes with 100 free titles, and the Libre eBook Reader Pro ($119), both of that are labeled to fit many budgets, place Borders for strong consumer adoption as well as marketplace invasion. The Kobo eReader is now available in name Borders stores as well as can be systematic upon Borders.com anytime. The Libre eBook Reader Pro can also be systematic upon Borders.com.
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Borders Opens eBook Store with Goal to Secure 17% eBook Market Share — 2

Blackberry as well as Android Applications
The company additionally announced currently it is making accessible to consumers Blackberry® as well as Android™ eReading applications, also powered by Kobo. Now business can enjoy the free, easy-to-use eBook understanding applications on a BlackBerry® Curve™, the brand-new BlackBerry® Tour™ 9630 as well as a Blackberry® Bold™, as well as Android devices. These apps enable users to quickly as well as easily crop as well as buy eBooks; search by pretension, writer, topic, or keyword; entrance their eBook library; download eBooks for offline understanding; as well as enjoy several extended understanding facilities which amplify a digital understanding experience. Users can download a free BlackBerry and Android apps in a Borders branded eBook store during www.borders.com. The launch of these apps represents another post in Borders’ digital rollout – an important partial of the joining to enable business to enjoy digital books upon a wide accumulation of inclination.

About “Powered by Kobo”: Kobo, Inc.
“Powered by Kobo” is an eBook partner module from Kobo, the global eBook use backed by Indigo Books & Music, Borders Group, REDgroup Retail, as well as Cheung Kong Holdings. The ‘Powered by Kobo’ module provides the stretchable resolution for hardware manufacturers and retailers worldwide to launch an eReader or eBook store. “Powered by Kobo” partners have access to Kobo’s catalog of some-more than dual million titles as well as applications for smartphones, netbooks, laptops, tablets as well as dedicated eReaders. Kobo’s prophesy is to deliver any book upon any device as well as is the clever voice in the eBook industry ancillary open standards for eBooks as well as eReaders. For some-more information, visit www.kobobooks.com.

About Borders Group, Inc.
Headquartered in Ann Arbor, Mich., through the subsidiaries, Borders Group, Inc. (NYSE: BGP) is the heading specialty retailer of books as well as other tutorial as well as party equipment. The company employs approximately 19,500 throughout a U.S., essentially in the Borders(R) as well as Waldenbooks(R) stores. Online selling is offering through borders.com. Find writer interviews and colorful discussions of the products we as well as the business have been passionate about online at facebook.com/borders, twitter.com/borders as well as youtube.com/bordersmedia. For some-more report about a association, revisit borders.com/media.