We knew something was starting upon with Dell’s branding with a resurrection of the XPS laptop line, as well as this morning we caught up with a couple of of a company’s executives to sense all about a entire restructuring. As you can see above, there will right away be 3 core brands — Inspiron, XPS as well as Alienware — all focusing upon different “performance seekers.” However, you’ll notice that Adamo is nowhere to be found on which flow chart. Turns out, a disreputable disappearance of the Adamo XPS from Dell’s site hasn’t just been the fluke — it’s completely killing off a premium brand as well as has essentially tamped down volumes of a super thin machines. Now, which doesn’t meant systemslike a strange Adamo and a Adamo XPS won’t exist ever again as Dell VP Ed Boyd tells us identical products will be coming to a XPS line early next year. Simplifying a brands sure does have a lot of sense to us — all a Adamo XPS, Studio XPS, Studio laptops have seriously confused us over a last integrate of years — but it’s all partial of a incomparable marketing campaign which will try to move Dell away from being the low cost code as well as instead execute a association as on condition that preference — a debate Dell CMO Paul-Henri Ferrand told Reuters will in conclusion price hundreds of millions of dollars. We look brazen to seeing what you’ve got Dell, but all you know is which we’re finally going to say a following words with confirmation: “rest in peace, Adamo.”

Via Engadget