Remember John Sculley? You know, the ex-Pepsi guy who helped run Apple as well as in the future forced Steve Jobs out of the association. Yeah, which guy.

Leander Kahney, editor of Cult of Mac as well as the former Wired.com headlines editor, has an exclusive talk with Sculley who offers an intriguing explanation of Jobs’ methodology for office building good products.

Some of Jobs’ pass strategies include pleasing pattern, minimalism, looking during the product from a customer’s viewpoint as opposed to relying upon focus groups, employing only a best as well as rejecting bad work, Sculley told Kahney.

“Steve said: ‘How can I presumably ask somebody what the graphics-based computer ought to be when they have no thought what the graphic based computer is? No a single has ever seen a single prior to,’” Sculley pronounced when explaining Jobs’ warding off to use concentration groups. “He believed that display someone the electronic calculator, for e.g., would not give them any denote as to where a computer was starting to go since it was only too large the leap.”

Sculley provides rare discernment into Apple’s intensely secretive CEO, who usually speaks to the handful of mainstream reporters upon occasion. Catch the rest of the talk over during Cult of Mac.