11:48AM That’s it — we’re racing off to get hands-on, reason tight!

11:47AM You won’t have to wait prolonged for a Torch — it goes on sale August 12th, $199 with the dual year interpretation plan.
11:47AM That figure skating anxiety is sure to play well against a Droid ads.
11:47AM The Torch… it spins. Tagline: Less an evolutionary jump, some-more similar to the triple axel.
11:46AM Now, how have been we going to marketplace a BlackBerry Torch? We’re making the poignant investment in promotion. Starting this week you’ll see inhabitant TV ads, backed up by imitation as well as alternative ads. Let’s run a initial TV mark!
11:45AM We’ve spent thousands of hours on the Torch operative to bring the most appropriate knowledge to marketplace. It starts with developers — Torch apps will be a initial to be supported by conduit billing. At launch, we’re also having the corner webcast as well as minute tech support to make it easy to rise apps.

11:44AM David’s pumped! We’re vehement to offer the best BlackBerry ever, not only for traditional commercial operation users, though additionally for consumers.
11:44AM Handing it over to David Christopher, AT&T’s arch selling officer.
11:43AM We’re articulate about concept search as well as multitasking again.

11:41AM I did want to give the glimpse of how third-party multimedia apps can integrate into the BB 6 knowledge. Video time again!
11:40AM Apps that were created for earlier chronicle of BlackBerry OS will run upon 6 — you won’t remove your investment.
11:39AM Applications can tie into Universal Search — searching brings behind all kinds of formula. We also have brand-new ways of menuing, similar to cascading menus.
11:38AM The developers using HTML5 get all the same capabilities of the Java app developers.
11:38AM The third dimension is to have it simpler to create applications. We’ve added a Webkit browser with HTML5 await — right away you can have apps with HTML5 and CSS, as well as distribute them by App World. These apps aren’t singular to the standard restraints of the web browser — they can run in a credentials, access files as well as media on the device, precedence location-based services, get notifications, as well as much most some-more.

11:36AM There have been additionally new ad use APIs which let devs make use of ads to have money.
11:36AM We know have carrier billing in App World, so a purchase routine is simple — it’s right upon your AT&T bill. We additionally have the BB Payment Service, that lets devs supplement alternative remuneration models. Try prior to you buy, subscription models, brand-new diversion levels, which sort of thing.

11:34AM You’ve heard the lot about concept poke — it makes it easier to find a apps you’ve already downloaded, but it additionally makes it simpler to find apps in App World. Type “weather” as well as strike App World — you’ll get continue apps.

11:34AM Let’s look during BB6 from a view of both a patron as well as the developer with this difficult slip that’s tough to liveblog.
11:33AM I’m here to speak about what we’ve finished with the Torch as well as BB 6 to enhance applications. We longed for to have it improved for users while making it easier for developer. We’ve made it simpler to find as well as purchase apps, and for devs to have money. And we’ve done it easier to developer apps.
11:32AM Introducing David Yach to speak about a platform.
11:32AM We’re very proud of the team as well as everyone at AT&T.
11:32AM Don is behind! “That’s the lot of stuff. The group has been bustling.”
11:29AM Video time!

11:29AM What’s special about this is what BlackBerry is great during, that is formation across applications seamlessly. You can see I’m in a feed here, as well as I tap upon the Facebook item as well as switch instantly to the Facebook app. As the user I’m unaware that I’m regulating multiple applications.

11:28AM You can swipe to a left to see RSS feeds.
11:28AM Moving upon from media, there’s Unified Social Feeds, that aggregates feeds, Twitter, Facebook, Google Talk — there’s the total list upon the tiny slip.

11:27AM So you can be out as well as motionless which you want sure songs — contend by Lady Gaga — upon your device, so you can just tab those, and when you get home they’ll be instantly synced.
11:27AM We’ve additionally combined WiFi song sync — with our brand-new desktop app we’ve introduced wireless song sync. Besides only syncing the files, we sync the complete catalog — the report that describes your library — and sync that as well. So you can tag your songs for syncing during a after time.

11:25AM We’ve combined a podcast application — you can browse and allow to podcasts, as well as you can download podcasts wirelessly.
11:25AM We additionally make use of geolocation in a camera as well as add the titles of cities to the photos, so you can poke by city.

11:25AM It would be vapid to pierce pictures one by a single, so we’ve created a brand-new gesticulate — two finger tap — to do mixed selections. You can name multiple photos and take actions upon them — send them to email, Facebook, whatever.
11:24AM We’ve introduced the capability to look at your cinema by printed matter or date — you can conduct a folders all the device. That’s the grade of control upon a device which we’ve not seen.

11:23AM Let’s talk about media. How can we enhance a media experience and make it extremely powerful?
11:23AM I’m going to type in U2, as well as you can see that I have a little song as well as videos, though I can additionally go out and search Slacker, as well as podcasts, and YouTube. Universal Search doesn’t just poke a device, it searches the web.

11:22AM (He’s demoing all this, though it’s function in a unequivocally arrangement upon a slide, so it’s arrange of tough to see what’s function

11:21AM As you sort, formula have been being returned — I’ve typed GRE, and I have a contact named Greg, but there are additionally emails and calendar entries.
11:21AM And a final underline which I wish to spend time on is Universal Search: it’ll poke calendars, emails, BBMs, content messages, all. The Torch is perfect for poke — only slip it open as well as start typing. Nothing else compulsory.
11:20AM A good homescreen feature is notification previews — a tap upon the preview bar reveals some more report about your notifications. Another good underline is some-more calm on a homescreen. What we’ve combined is a ability to though particular contacts as well as bookmarks upon a homescreen, and a discerning appropriate to a left will uncover you frequently sued items, as well as the appropriate to a right reveals your favorites.

11:19AM We’ve essentially redesigned the complete homescreen knowledge — though it still looks similar to a BlackBerry.
11:18AM The third element is coherence and power — moving between a touchscreen, a set of keys, and the trackpad all feels utterly healthy. You don’t even realize it.
11:17AM That’s quite a line from the RIM exec — they haven’t been super into touchscreens in the past!

11:17AM Out second principle was to have a UI approachable as well as easy to learn. This is most appropriate practical to a touchscreen, which unequivocally invites you to make use of it.
11:16AM Our initial pattern element was to be fresh though informed — it has to sojourn familiar to BlackBerry users.
11:16AM Our categorical priority was delivering a great user experience — not only existent business, though new business as well.

11:15AM Don: Mike already hinted during a little facilities, but I wish to talk in abyss about the UI.
11:15AM Introducing Don Lindsay to talk about a UI.
11:15AM I’m unequivocally excited to be here, and unequivocally excited about the partnership with AT&T.
11:15AM We additionally redesigned a media environment — we’ve done the sync work over WiFi so you can sync seamlessly to your PERSONAL COMPUTER. It’s additionally easy to make use of Bluetooth to bond to your car or your Bluetooth headphones.

11:14AM We invented something called auto-wrap content zoom — it’s never been done before.
11:13AM Another thing that’s really sparkling about BlackBerry is concept inbox — it feeds Facebook, Twitter, email. When you transparent it out, it goes divided — there’s no confusion.
11:12AM There’s something called concept poke, as well as it really defines this product — you only open it, as well as it searches your BlackBerry, your feeds, your settings, your email, whatever. Just hold the idol you’re seeking for.
11:12AM We’re also rising this with BlackBerry 6 — if you’ve ever used a BlackBerry, you’ll get the clarity of how to make use of this. We’ve spent a lot of time on the detail, on how the facilities correlate.
11:11AM It’s a jubilee of all a things you similar to to do — it’s roughly seamless in the operation.

11:11AM Why did we call it a Torch? It’s a initial BlackBerry with a Webkit browser — that came from the association called Torch Mobile, that became partial of a EDGE family.
11:10AM The BlackBerry Torch is the first touch QWERTY slider. You can get the clarity of a quality of a materials and a morality of the design.
11:10AM We only love introducing a well-engineered product. Today we’re introducing the unequivocally special product for us. Today we applaud and make known the BlackBerry Torch.
11:09AM We took a basic thought of the Blackberry and grown it, as well as we’re now selling BlackBerries in over 175 countries over a world. We write the own 3G smoke-stack, we make certain our battery live is stress-free. We have certain it all only functions.

11:08AM Ralph only introduced Mike Lazaridis.
11:08AM AT&T President Ralph de la Vega is live on a stage!

Three things have put the US behind upon the map: faster as well as some-more intelligent networks, smartphones, as well as applications.

AT&T as well as Rim are introducing a most appropriate BlackBerry ever!

We’re live from AT&T and RIM’s BlackBerry Torch eventuality — follow along after the break!